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HEROIC LIFE
The story
Founded in 2017 by Lassana Diarra, a former professional footballer and French international, HEROIC LIFE is a Made in France brand specializing in alcohol-free drinks. The brand consists of 3 ranges: Heroic Sport, Heroic Plus and Heroic Kids.
Developed in collaboration with the research and development departments of the LSDH group, the leading French food company, Heroic Life drinks are creations that seek to shake up the codes of the drinks department.
Our mission is to combine pleasure and hydration with innovative and quality products. Wellness is the driving force behind our innovations. With Heroic Life everything is accessible, with the DNA of surpassing oneself, motivation and fun!
THE HEROES OF EVERYDAY LIFE
An active and dynamic daily life sometimes draws on our energy reserves, HEROIC PLUS has been developed to become the ideal ally that boosts the hectic days more healthily. Without taurine, with organic cane sugar and natural caffeine, HEROIC PLUS is an energy drink made in France that perfectly meets the expectations of current consumers.
With the aim of encouraging physical activity among the youngest, Heroic Kids was also conceptualized by Lassana Diarra to meet the expectations of both children and parents for a tasty product that facilitates hydration.
BACK IN TIME
MAJOR PARTNER OF THE UNFP SOCCER TROPHIES
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FOR THE SECOND YEAR IN A ROW, HEROIC IS A PARTNER OF QUAI 54 TO CELEBRATE ITS 20TH ANNIVERSARY AT ROLAND GARROS
CREATION OF THE HEROIC TEAM
PARTNER OF QUAI 54 WITH HEROIC KIDS LIMITED EDITION
COME BACK OF HEROIC KIDS X SONIC 2, THE MOVIE
HEROIC LIFE AT THE MADE IN FRANCE SHO
AMBASSADORS OF CHOICE
HEROIC LIFE X JOSE REYES
HEROIC LIFE X REYKON
HEROIC LIFE CONQUERS THE UNITED STATES
HEROIC KIDS X DEGUSTABOX
Heroic kids in the Top 3 of box favorites!
EVEN MORE NOVELTIES: NEW FRAGRANCE NEW DESIGNS
HEROIC LIFE MEETS CONSUMERS
MAJOR POSTER CAMPAIGN
Sampling thousands of students
HEROIC KIDS GOES ON AN ADVENTURE WITH SONIC THE MOVIE
HEROIC KIDS PARTNER BOB THE SPONGE – THE FILM: SPONGE IN TROUBLED WATERS
WATERPOLO SUMMER TOUR
HEROIC MORE PRESENT AT THE RELEASE OF SANS UN BRUIT 2
HEROIC SPORT X STADE FRANÇAIS PARIS
HEROIC SPORT X WEST HAM UNITED
HEROIC SPORT X MONTPELLIER HÉRAULT SPORT CLUB
HEROIC X JUNIOR NBA
PRIVATE ACCESS TO NBA CROSSOVER
HEROIC PLUS X DELIVEROO
LAUNCH OF HEROIC LIFE WITH THE NBA
