« If you get discouraged, remember why you started » Behind each sip is a story of those who are #BACKINTHEGAME

BY LASS

HEROIC LIFE

Notre gamme Heroic SPORT, spécialement préparé et pensé pour les sportifs. Boisson isotonique permettant une restauration de vos fibres musculaires plus rapide avant, pendant et après l'effort ! Naturel et chargé en vitamine.

The story

Founded in 2017 by Lassana Diarra, a former professional footballer and French international, HEROIC LIFE is a Made in France brand specializing in alcohol-free drinks. The brand consists of 3 ranges: Heroic Sport, Heroic Plus and Heroic Kids.

Developed in collaboration with the research and development departments of the LSDH group, the leading French food company, Heroic Life drinks are creations that seek to shake up the codes of the drinks department.

Our mission is to combine pleasure and hydration with innovative and quality products. Wellness is the driving force behind our innovations. With Heroic Life everything is accessible, with the DNA of surpassing oneself, motivation and fun!

Fond de couleur

THE HEROES OF EVERYDAY LIFE

An active and dynamic daily life sometimes draws on our energy reserves, HEROIC PLUS has been developed to become the ideal ally that boosts the hectic days more healthily. Without taurine, with organic cane sugar and natural caffeine, HEROIC PLUS is an energy drink made in France that perfectly meets the expectations of current consumers.

With the aim of encouraging physical activity among the youngest, Heroic Kids was also conceptualized by Lassana Diarra to meet the expectations of both children and parents for a tasty product that facilitates hydration.

Fond de couleur
Toutes les boissons signées HEROIC LIFE sont des boissons riches en vitamine et faites de manière naturelle. Aucun colorant ni arôme artificiel, uniquement le vrai goût des fruits avec la puissance d'une boisson isotonique !

BACK IN TIME

MAJOR PARTNER OF THE UNFP SOCCER TROPHIES

.

FOR THE SECOND YEAR IN A ROW, HEROIC IS A PARTNER OF QUAI 54 TO CELEBRATE ITS 20TH ANNIVERSARY AT ROLAND GARROS

CREATION OF THE HEROIC TEAM

PARTNER OF QUAI 54 WITH HEROIC KIDS LIMITED EDITION

COME BACK OF HEROIC KIDS X SONIC 2, THE MOVIE

HEROIC LIFE AT THE MADE IN FRANCE SHO

AMBASSADORS OF CHOICE

HEROIC LIFE X JOSE REYES

HEROIC LIFE X REYKON

HEROIC LIFE CONQUERS THE UNITED STATES

HEROIC KIDS X DEGUSTABOX

Heroic kids in the Top 3 of box favorites!

EVEN MORE NOVELTIES: NEW FRAGRANCE NEW DESIGNS

HEROIC LIFE MEETS CONSUMERS

MAJOR POSTER CAMPAIGN

Sampling thousands of students

HEROIC KIDS GOES ON AN ADVENTURE WITH SONIC THE MOVIE

HEROIC KIDS PARTNER BOB THE SPONGE – THE FILM: SPONGE IN TROUBLED WATERS

WATERPOLO SUMMER TOUR

HEROIC MORE PRESENT AT THE RELEASE OF SANS UN BRUIT 2

HEROIC SPORT X STADE FRANÇAIS PARIS

HEROIC SPORT X WEST HAM UNITED

HEROIC SPORT X MONTPELLIER HÉRAULT SPORT CLUB

HEROIC X JUNIOR NBA

PRIVATE ACCESS TO NBA CROSSOVER

HEROIC PLUS X DELIVEROO

LAUNCH OF HEROIC LIFE WITH THE NBA