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HEROIC LIFE

HISTORY

Founded and developed by Lassana Diarra, former professional and international French footballer, HEROIC LIFE is a brand Made in France specialized in soft drinks. It is composed by 3 ranges : HEROIC SPORT, HEROIC PLUS and HEROIC KIDS.

Developed in collaboration with the research and development departments of the LSDH group, a renowned french agrifood, Heroic Life drinks are creations that seek to shake up the codes of the drinks market.

Our mission : mix pleasure and hydration with innovative and quality products. Wellness is the driving force behind our innovations.With Heroic Life everything is accessible, our DNA is the surpassing of self, motivation and fun!

FOR THE EVERYDAY HEROES

An active and dynamic daily life sometimes draws on our energy reserves, HEROIC PLUS has been developed to become the ideal ally that boosts hectic days healthier. Without taurine, organic cane sugar and natural caffeine, HEROIC PLUS is an energy drink made in France that perfectly meets the expectations of today’s consumers.

With the aim of promoting the physical activity of the youngest, Heroic Kids was also conceptualized by Lassana Diarra to meet the expectations of children and parents of a gourmet product that facilitates hydration.

BACK IN TIME

AMBASSADORS

HEROIC LIFE X JOSE REYES

HEROIC LIFE X REYKON

HEROIC LIFE IN STORE IN THE UNITED STATES OF AMERICA

HEROIC KIDS X DEGUSTABOX

Heroic kids in the Top 3 favorite products of the box!

INNOVATIONS : NEW FLAVOR NEW DESIGNS

HEROIC LIFE MEETS THE CONSUMER

BILLBOARD CAMPAIGN

SAMPLING FOR THOUSANDS OF STUDENTS

HEROIC KIDS PARTNER OF SONIC THE MOVIE

HEROIC KIDS PARTNER OF THE SPONGE BOB MOVIE : SPONGE ON THE RUN

WATERPOLO SUMMER TOUR

HEROIC PLUS PARTNER OF A QUIET PLACE 2

HEROIC SPORT X STADE FRANÇAIS PARIS

HEROIC SPORT X WEST HAM UNITED

HEROIC X JUNIOR NBA

HEROIC SPORT X MONTPELLIER HÉRAULT SPORT CLUB

PRIVATE ACCESS TO THE NBA CROSSOVER

HEROIC PLUS X DELIVEROO

LAUNCH OF HEROIC LIFE WITH THE NBA