ABOUT

HEROIC LIFE

History

Developed and founded by Lassana “Lass” Diarra, HEROIC LIFE is a brand made in France specialized in soft drinks. It is composed by 3 ranges : HEROIC SPORT, HEROIC PLUS and HEROIC KIDS. All products are made in France.

Developed in collaboration with the research and development departments of the LSDH group, a renowned french agrifood, Heroic Life drinks are creations that seek to shake up the codes of the drinks market.

FOR THE EVERYDAY HEROES

An active and dynamic daily life sometimes draws on our energy reserves, HEROIC PLUS has been developed to become the ideal ally that boosts hectic days healthier. Without taurine, organic cane sugar and natural caffeine, HEROIC PLUS is an energy drink made in France that perfectly meets the expectations of today’s consumers.

With the aim of promoting the physical activity of the youngest, Heroic Kids was also conceptualized by Lassana Diarra to meet the expectations of children and parents of a gourmet product that facilitates hydration.

Back in time

2018

Launch of heroic life with the NBA

2019

HEROIC SPORT X STADE FRANÇAIS PARIS

HEROIC SPORT X WEST HAM UNITED

HEROIC X JUNIOR NBA

HEROIC SPORT X MONTPELLIER HÉRAULT SPORT CLUB

Private access to the NBA crossover

HEROIC PLUS X DELIVEROO

2020

HEROIC KIDS PARTNER OF SONIC THE MOVIE

HEROIC KIDS PARTNER OF THE SPONGE BOB MOVIE : SPONGE ON THE RUN

WATERPOLO SUMMER TOUR

HEROIC PLUS PARTNER OF A QUIET PLACE 2

2018

Launch of heroic life with the NBA

2019

HEROIC SPORT X STADE FRANÇAIS PARIS

HEROIC SPORT X WEST HAM UNITED

HEROIC X JUNIOR NBA

HEROIC SPORT X MONTPELLIER HÉRAULT SPORT CLUB

Private access to the NBA crossover

HEROIC PLUS X DELIVEROO

2020

HEROIC KIDS PARTNER OF SONIC THE MOVIE

HEROIC KIDS PARTNER OF THE SPONGE BOB MOVIE : SPONGE ON THE RUN

WATERPOLO SUMMER TOUR

HEROIC PLUS PARTNER OF A QUIET PLACE 2